DPIIT Recognised Startup · Saharsa, Bihar

Rooted in Bihar. Roasted for the World.

Slow-roasted Makhana and desi maize, sourced straight from Bihar's farm gates. No frying. No preservatives. No middlemen — just clean-label snacking, done right.

Explore Our Snacks Our Story
Never Fried, Always Roasted
Direct Farm-Gate Sourced
Zero Preservatives
Popana — The Z-Tribe brand mark
🌽 Bihar Rabi Maize
🌾 5-Sut Bold Makhana
The Popana Difference

Snacking that doesn't cut corners

Most "healthy" snacks are either flash-fried and dressed up, or priced for a metro shelf. We roast slow, source direct, and keep it honest — from Saharsa to your pantry.

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Slow-Roasted, Never Fried

Every batch is dry-roasted, not flash-fried — no added oil, no soggy aftertaste, just a clean, honest crunch.

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Farm-Gate Direct

We buy Makhana and maize straight from growers in the Mithila region — no traders, no markup layers.

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Clean Label, Always

No artificial preservatives, no fillers. What's on the pack is what's actually roasting in the pan.

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Proudly Made in Bihar

Grown, roasted and packed in Saharsa — value addition finally happening where the harvest actually is.

Our Snacks

Three snacks. One honest crunch.

Each SKU is built around a single idea — real ingredients, real sourcing, real flavour. No shortcuts taken to hit a price point.

Fan Favourite Mai-Z roasted desi maize

Mai-Z

₹100 / 150g
Roasted Desi Maize · Desi Bhutta+

Bihar Rabi maize, prized for its kernel size and natural sweetness, slow-roasted to a golden crunch. The everyday snack that started it all.

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Premium Pick Mak-Z premium roasted makhana

Mak-Z

₹200 / 85g
Premium Roasted Makhana

5-Sut Bold grade Makhana in our signature Mithila Magic masala. Slow-roasted, never fried — the premium fox-nut snack, made honestly.

Launching Soon
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For Sharing Z-Tribe guilt-free snack mix

Z-Tribe Mix

₹150 / 120g
Guilt-Free Snack Mix

Mai-Z and Mak-Z together in one shareable pack — built for weekend get-togethers, gifting, and guilt-free grazing.

Coming Next
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Why Bihar

Rooted in Bihar. Roasted for the world.

Bihar's Mithila region grows roughly 85% of India's Makhana — yet almost all of the branding, packaging and value addition happens in metro cities, far from the farm gate. Popana flips that: we roast and pack where the harvest actually is, in Saharsa.

That means shorter supply chains, fairer prices for growers, and a fresher, better-tasting snack for you — without the metro markup.

~85%
of India's Makhana is grown in Bihar's Mithila region
Saharsa
Where every batch is sourced, roasted & packed
Direct
Farm-gate sourcing — no trader mark-ups in between
Zero Fry
Every SKU is dry-roasted, never deep or flash-fried
Meet the Z-Tribe mascots
Meet the Cast

Say hello to the Z-Tribe

Behind every pack is a little bit of personality. The Z-Tribe are the faces of Popana — a playful cast built for a generation that wants its snacks clean, fun, and unmistakably desi.

🌽 Mai-Z 🌾 Mak-Z ✨ Ban-Z
Our Story

Built by two people who already knew the farm gate

Popana isn't a brand chasing a trend from a metro office. It's built by two co-founders who spent four years on the ground in Saharsa, long before "Popana" had a name.

RK
Rishav Kedia
Co-Founder & CEO
  • IIT Guwahati alumnus, former E-Cell Secretary
  • 4 years as Partner, KLR Agro, Saharsa — building the sourcing relationships Popana runs on today
  • Previously founded Medicine for Sure, Bihar's first e-pharmacy
  • Leads brand vision, product strategy & growth
LP
Lakshika Pathak
Co-Founder & COO
  • MBA in Business Analytics, Symbiosis (SSODL)
  • 4 years as Partner, KLR Agro, Saharsa — inventory efficiency & supply chain
  • Owns quality control and unit economics across every SKU
  • Leads operations, sourcing quality & supply chain analytics
4+

years of hands-on Makhana & maize sourcing in Saharsa before Popana ever roasted its first batch — the farm-gate relationships, grading know-how and trust were already built.

Get In Touch

Want a taste before we launch?

We're rolling out to Saharsa, Patna and Muzaffarpur first. Drop us a line and we'll keep you posted on tastings, stockists and launch dates.

Email Us
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Email
crunch@popana.in
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Based In
Saharsa, Bihar
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Company
Popana Foods Private Limited